E-mail Marketing is a type of internet marketing in which you send emails regarding your products and services to customers to make them aware. It is also known as Online Newsletters wherein you maintain clientele and generate value for your business.
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E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
Sending e-mails with the purpose of enhancing or developing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business
Sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately
Adding advertisements to e-mails sent by other companies to their customers
Sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail)
E-mail allows marketers to reach out to consumers with personalized, relevant and dynamic messages.
Transactional e-mails allow businesses to respond automatically to important consumer events like purchases or shop-cart abandonment